As determined as the MDC Foundation is, it has an equally ambitious plan to raise capital:

MillionDollarCharity.org is selling pixel advertising space to raise money for drug awareness, treatment scholarships and place an ad in the Super Bowl. Our homepage contains 1 million pixels. Pixels are $5.00 each in blocks of 100. Our goal is to sell $3 million by October 1, 2006, guaranteeing each advertiser a spot in the Super Bowl ad. (See terms & conditions online)

The online home page will be ÒliveÓ for a minimum of 5 years. Each pixel ad will be linked back to a page of the advertiserÕs choice. The commercial will run nationally during the Super Bowl and drive traffic to the homepage.

The Superbowl ad (slated to be a :30 spot) is an opportunity to 1. Present the problem 2. Provide the 800 number for the Help Desk support 3. Display the names and logos of advertisers on the MDC homepage. Advertisers receive proportional ad time to the pixels purchased on the homepage.